Independent web design · Liam Morrison
The finished sites are the real evidence, so they come first. Below that are my notes on what each project actually had to solve, which is the part a screenshot can't show you.
Project notes
Salon, Los Angeles
The old site sent everyone to a third-party booking page that broke on mobile Safari. Most of the traffic was mobile. The rebuild put availability and prices on the page itself and kept the booking step down to two taps.
Design, copy, build
Landscaping, Michigan
Half the enquiries were outside the service radius and a third were for work the crew had stopped taking. Stating the coverage area and the job types plainly on the homepage cut wasted calls sharply.
Content strategy, build
Accounting practice
Bookkeeping, advisory and tax prep all sounded identical to a small business owner reading quickly. Each got its own page written in the words clients actually use when they call.
Copywriting, design
Cake studio
The product was already beautiful and the site was hiding it behind stock imagery and a slow gallery plugin. Hand-built layout, real photographs, and a page that loads before anyone gives up on it.
Art direction, buildYou see the site before you pay for it. I build a real, working version on a temporary address, not a mockup and not a slide. You open it on your phone and click through it. If it isn't right we change it, and if you decide against it you owe nothing.
Before that there's a conversation, mostly me asking questions. What the business does in your words rather than industry words, who calls, and what they want to know before they'll commit. That's the part that decides whether the finished site earns its keep.
Writing is included. You won't be handed a blank content form and left with it. I draft from what you tell me and you correct what I've got wrong.
Every project, live and clickable
Tell me what the business does and what the current site gets wrong. I read every message myself.